Moore & Van Allen Law Firm, Attorneys

Seminars & Events

{ Banner Image }

MBA in a Day for Lawyers

What You Didn't Learn in Law School About Business
June 15, 2011
Moore & Van Allen- 100 N. Tryon St.

12:00 p.m. -1:30 p.m.

1.5 CLE Hours


Learn how to leverage MBA frameworks to better understand the business needs of clients.  Clients assume lawyers know the law -- they want an attorney that can serve as a trusted advisor who understands their business needs and can help drive better results.

  • Showcase key frameworks such as Porter's Five Forces and P.E.S.T to facilitate internal and external competitive analysis of clients’ business.
  • Identify opportunities to use regulations and non-market forces to help clients gain a strategic advantage.
  • Several real-world examples to highlight best practices in corporate strategic planning (and how that applies to serving clients) to illustrate key frameworks that impact clients that are start-ups vs. mature companies.
  • Valuation- how companies, products and services are valued from financial perspective and how brand equity helps drive this valuation.


Ranjan Daniels:  Ranjan is a Kellogg MBA graduate with more than 15 years of P&L leadership, strategy, marketing and people management experience.  He has successfully launched new products and services for the Tribune Company, Berkshire Hathaway, Kaplan, and the City of Chicago.  Ranjan has also worked and consulted with start-ups in technology and consumer packaged goods.   In his professional career, Ranjan has:

  • Developed more than $100M in revenue for new higher education and legal education programs for Kaplan University, a Washington Post Company.
  • Had P&L responsibility for a $10M Berkshire Hathaway clothing company with 60 employees, multi-store locations, and outside sales team; oversaw marketing, sales, finance, and distribution.  Marketed a new Web-based ordering, billing, and customer relationship management system that generated $2M in new revenue in its first year.
  • Successfully launched a new plant to collate $75 million of advertising inserts for the Chicago Tribune (only the second newspaper in the world to use this technology).
  • Conducted professional development programs for over 30% of the AM Law 100 firms
  • Developed the marketing plan for Chicago's 311 service, which handles 3.8 million non-emergency calls per year and was touted by the US Department of Justice as a national model.

To register, please email Jill Huse.