Attorneys Fire Up Engines for Kulwicki Driver Program
Moore & Van Allen Member Mark Horn and Associate Matt Kain have played an instrumental role in the development and launch of the Kulwicki Driver Development Program. The KDDP was established by the family of the late NASCAR Champion Alan Kulwicki to provide support to aspiring racecar drivers, and to honor Kulwicki’s legacy. Horn currently serves as an advisory board member of the KDDP, and Moore & Van Allen provided legal and marketing support to design, form and announce the program.
The KDDP is aimed at the “grass roots racer.” The objective is to identify and assist a driver in the earlier stages of his or her career, and then provide financial support to cover operational, transportation, entry and equipment expenses. It will also provide other resources such as sponsorship, publicity and business education and industry networking and relationship building. Funding and plans are already in place to begin assisting drivers as early as the fall of 2015.
Horn is serving alongside Tom Roberts, who was Kulwicki’s advisor and public relations representative and has been named the executive director for the KDDP. Roberts also served as the PR representative for Rusty Wallace and Bobby Allison. Paul Andrews, crew chief for Kulwicki’s 1992 championship team and current general manager for Cunningham Motorsports, and Tony Gibson, car chief for the ’92 crew and current crew chief for Danica Patrick, were the first advisory board members named.
The KDDP was formally announced at the Charlotte Motor Speedway on May 21, and has already received media coverage in more than 700 outlets. A website (www.KulwickiDDP.com) will be up and running soon to provide all the latest news about the program. Also, social media platforms on Facebook and Twitter will be utilized to get the word out and keep the interest in the program growing.