For the past thirty years, Bruce Rose has focused on intellectual property protection, enforcement, client counseling, licensing and defense.


Bruce's practice includes a wide array of intellectual property law matters  related to patents, and including trade secrets, trademarks, trade dress, copyrights, rights of publicity, and licensing. His primary focus is patent litigation and other intellectual property disputes, licensing, prosecution, opinions, and freedom to practice. He prioritizes guiding and advising clients through the complexities of intellectual property matters and controversies to achieve beneficial business outcomes. 

He has extensive experience as lead litigation counsel responsible for all aspects of litigation, including patents, trade secrets, trademarks, rights of publicity, copyrights, and unfair competition. Bruce's experience also includes assembling talented litigation teams and leading those teams from the onset of pre-litigation investigations and allegations through pleadings, discovery, motions practice, expert development, claim construction, pre-trial, trial and appeal.

He has led representations responsible for all aspects of the America Invents Act proceedings in numerous cases before the Patent Trial and Appeal Board (PTAB) from Petition to Final Written Decision. In addition to his patent practice, he has served as lead counsel in numerous matters concerning trade secrets, trademarks, trade dress, rights of publicity and copyrights. 


J.D., Villanova University Charles Widger School of Law, cum laude

B.S., Chemical Engineering, Michigan Technological University


  • North Carolina
  • Supreme Court and all state courts of North Carolina
  • United States Patent and Trademark Office 
  • United States District Courts for the Western, Middle and Eastern Districts of North Carolina
  • United States Court of Appeals for the Federal Circuit
  • United States Supreme Court
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