Melissa C. Weir

Melissa Weir serves as a Business Development Manager in Moore & Van Allen’s Marketing & Business Development department. Melissa joined the firm in 2011 and works closely with attorneys and practice groups to develop and execute business development strategies focused on growing client relationships and identifying new business opportunities.

Melissa advises attorneys on business development planning and provides one-on-one coaching to help them build relationships, identify opportunities and develop targeted approaches to prospective and existing clients. She also manages and supports strategic pitches and RFPs, client targeting and cross-selling initiatives, and other efforts designed to expand the firm’s relationships with clients and prospects.

Working across practices, Melissa helps attorneys identify and pursue opportunities, coordinate targeted outreach, and bring together the right teams and experience to address client needs. She also conducts client and prospect research and develops tailored strategies and materials to support business development efforts.