Rob Rust represents clients on a variety of transactional matters, with a focus on mergers and acquisitions and joint ventures. Representation includes Fortune 150 companies and privately held entities operating across various industries and market segments, including energy, manufacturing and software development, as well as private equity clients, with the scope of such representation encompassing complex domestic and cross-border transactions.


Rob also has extensive experience assisting clients with negotiating commercial contracts (including procurement contracts, supply agreements, software licenses, IP development agreements and related documentation), as well as director and officer and fiduciary liability insurance policies.

Representative Experience

  • Represented the founders of a digital design and development company in the divestiture of the entity to a multinational private equity firm
  • Represented private equity clients in initial platform investments and bolt-on acquisitions involving complex regulatory compliance and earn out obligations
  • Represented client in the formation of a Mexican manufacturing joint venture with a Japanese counterparty
  • Represented aerospace company in merger with market segment leader
  • Represented a public utility client on the $1.2 billion acquisition of power generation assets
  • Represented a public utility client and an infrastructure private equity fund in the $600 million sale of a fiber optic cable business
  • Represented a manufacturing client in the $1.45 billion acquisition of a key supplier from a foreign private investment company
  • Represented a public utility client and a multi-national utility client in the sale of a portfolio of utility services and onsite generation management entities
  • Represented a manufacturing client in connection with the creation of a $660 European joint venture
  • Represented a manufacturing client in a Cdn $1.3 billion cross-border tender offer acquisition of a publicly traded Canadian company
  • Represented a manufacturing client in a $280 million merger acquisition of a downstream business segment competitor
  • Regularly represent clients on industry-specific roll-up acquisitions
  • Represented a client in the acquisition of industrial park real property and option rights in Mexico
  • In addition to representing clients in multiple transactions in Canada and Mexico, cross border experience includes transactions with Asian, European, Central American and South American counterparties



  • Best Lawyer in America, Corporate Law, 2023
  • Business North Carolina Legal Elite, Corporate, 2023
  • Member, Phi Beta Kappa
  • Past Member, Vanderbilt Moot Court Board 
  • Past Member, Vanderbilt Journal of Transnational Law
  • Studied abroad at the University of Edinburgh in Edinburgh, Scotland




  • American Bar Association
  • North Carolina Bar Association
  • Georgia Bar Association (inactive)


J.D., Vanderbilt University, 2003

B.A., University of the South, 2000, summa cum laude; with departmental honors

Attended, University of Edinburgh, 1999


  • North Carolina, 2005
  • Georgia, 2003
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Best Lawyer in America, Corporate Law, 2023

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